http://salesandmarketing.com/articles/Business en http://salesandmarketing.com/article/note-businesses-be-careful-how-you-say-%E2%80%9Ci-love-you%E2%80%9D <div class="field field-type-text field-field-issue-date"> <div class="field-label">Issue Date:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> 2011-02-10 </div> </div> </div> <div class="field field-type-text field-field-author"> <div class="field-items"> <div class="field-item odd"> <div class="field-label-inline-first"> Author:&nbsp;</div> Emmanuel Margetic </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <p> Valentine&rsquo;s Day is a time for people to let those they love or want to love know how they feel &ndash; and businesses should do the same. When a company expands into a foreign market, its overall objective of gaining and maintaining customers&rsquo; love will not change, but its marketing strategy will. A company, when directing its marketing to a new culture, should consider: how that culture will best respond to its message; how to globalize and then localize its message to keep it clear and powerful; and finally how to express its message with appreciation and sensitivity for the new culture&rsquo;s traditions and values.</p> </div> </div> </div> <p> Valentine&rsquo;s Day is a time for people to let those they love or want to love know how they feel &ndash; and businesses should do the same. When a company expands into a foreign market, its overall objective of gaining and maintaining customers&rsquo; love will not change, but its marketing strategy will. A company, when directing its marketing to a new culture, should consider: how that culture will best respond to its message; how to globalize and then localize its message to keep it clear and powerful; and finally how to express its message with appreciation and sensitivity for the new culture&rsquo;s traditions and values.</p> <p><a href="http://salesandmarketing.com/article/note-businesses-be-careful-how-you-say-%E2%80%9Ci-love-you%E2%80%9D" target="_blank">read more</a></p> http://salesandmarketing.com/article/note-businesses-be-careful-how-you-say-%E2%80%9Ci-love-you%E2%80%9D#comments Business Wed, 09 Feb 2011 23:17:48 +0000 Lorri Freifeld 1679 at http://salesandmarketing.com