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Allego is Changing The Sales Enablement World

This is and interview with Tim Kasida Strategic Partnership Executive at Allego. Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation.  At Allego Tim runs a team focused on sales and sales enablement to and through Sales Training & Sales Optimization Services companies.  Tim graduated from Northeastern University, in Business with a technology/engineering focus.

During this interview we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping  sales and service teams.

***   Receive Allego’s E-Book: Demystifying Sales Enablement E-Bookclick here

About Allego:

The Allego Story: How Collaboration and Technology Disrupted a Market

Allego’s mission is to ensure that people have the skills and knowledge they need to succeed at work.

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform training and how people learn at work. Together, they invented a new approach that uses mobile technology and interactive video to deliver learning, communication and collaboration at the moment of need. In the process, they redefined online training and disrupted an entire market.

The two innovators had known each other for fifteen years when an “aha moment” at a training session led to their collaboration. Yuchun is a software executive who, prior to Allego, co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and $500 million sale to IBM.

Mark is an accomplished author, speaker, trainer and former financial advisor. Before Allego, he helped financial service companies build their businesses and improve their selling practices as founder of Insight Development Group, Inc., a leading sales and presentation training firm.

The aha moment happened during a client engagement in 2012, when Mark noticed that the company had purchased iPads for its entire sales force. Part of the training required salespeople to practice their delivery and Mark thought there was a way to leverage this new mobile device.

“We were flying everyone in for training. I thought, why don’t we have everyone record their presentation on their new iPad instead, upload it and share it with their managers for certification?” recalled Mark. “I didn’t know the obstacles. They had just been given a 16MB iPad and I told them to record a 30-minute presentation. I didn’t know it would burn up all the space on their device and that it would be very difficult to upload and share it.”

Mark envisioned an app that would solve these storage and speed constraints. He shared his idea at a brainstorming session with fellow entrepreneurs. After the session, long-time friend Yuchun approached Mark and, in his understated way, said, “I think you might be onto something. It’s worth exploring.”

Yuchun was intrigued by the idea of using mobile technology and video to transform sales. He thought that instead of creating an app, Mark should think about being in the software business.


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Paul Nolan
Paul Nolan
Paul Nolan is the editor of Sales & Marketing Management magazine.

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