September 2010

Detecting Deception

Excerpt from “Liespotting” by Pamela Meyer, Copyright 2010, reprinted by permission of St. Martin’s Press, LLC

Chapter One: The Deception Epidemic

Customers 2015: Will YOU Be Ready?

By Michael Hinshaw, managing director, MCorp Consulting

Organizations are losing control over their customer experiences, altering the landscape of customer experience forever—yet those that understand and embrace this today will be closer to their customers than any competitor will in the years to come.

5 Ways to Win Back Lapsed Customers

By Jim Wehmann, vice president, global marketing, Digital River

Marketing Needs to Lend Sales a Hand With Lead Qualification

By Mike Drohan, president, Lead Generation Solutions