June 2011

Managing Vibrant Boomer Women

By STEPHEN REILY

Bringing Effective Strategies to Brand Licensing

By DAVE MATLI

Increasingly, marketers are jumping into brand licensing. However, there are perceptions that it’s a simple, low-cost way of creating new revenues without having to invest in new product lines, R&D or even marketing. That can be partially true, but there is also a hidden risk inherent in poorly executed brand extensions.

Why Your Numbers Are Down

By NICK VAIDYA

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