October 2011

What’s Next: Sales and Marketing Integration

By PAUL RAFFERTY

Over the past three years, much attention has been paid to sales and marketing “alignment.” That is, these two functions have worked toward mutually defining the ideal prospect profile, how leads are scored, when marketing should hand-off to sales, when sales should hand back to marketing, etc.

HAL the Hiring Director Can’t Go It Alone

By JOHN S. FURMAN

We all remember those chilling words spoken by HAL, the computer, in 2001: Space Odyssey, “I’m sorry Dave, but I cannot allow you to do that.” Imagine, a computer telling a human what he can do! That could never happen… right?

Humanizing Online Commerce

By LIEF LARSON

 

The 7 Deadly Sins of Sales Management

By JOHN TREACE

I have been part of many business turnarounds in my career, and in all situations I have noted the errors consistently made by sales management, all of which negatively impact team morale and sales. Here are seven of the deadly sins of sales management.

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