March 2012

Top Performers - March

PowerShot ELPH 530 HS

Additional Web resources - March 2012

The Right Marketing Metrics
There are hundreds of possible inbound marketing metrics to choose from and almost all of them measure something of some kind of value. “The Definitive Guide to Marketing Metrics and Marketing Analysis,” a free 70-page guide from Marketo.com, offers best practices for harnessing data to not only prove, but improve ROI.
You can find it here...

5 ways to keep cut-rate competitors from stealing customers

Few things frustrate salespeople more than competitors offering your current clients similar products or services at dramatically reduced prices. Sales coach Colleen Francis (engageselling.com) offers these five steps to close business without taking a huge bath on profits.

WWDD: what would Dogbert do?

Before he became a world-renowned depicter of the banality of corporate America with his “Dilbert” comic strip, Scott Adams was rejected for an arts school, and instead earned an undergraduate degree in economics from Hartwick College and an MBA in economics and management from the University of California-Berkeley. In 1997, at the invitation of Logitech CEO Pierluigi Zappacosta, Adams, wearing a wig and false mustache, successfully impersonated a management consultant and tricked Logitech managers into adopting a mission statement that he described as “so impossibly complicated that it has no real content whatsoever.”

Money Talks -- Part II

This is Part II of a two-part article. If you haven’t read Part I, you can find it here.

Money Talks!

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