April 2012

A deeper look at sales training provider capabilities

When evaluating a potential sales training partner, there are a host of considerations and trade-offs. Best practices in evaluating sales training companies shows us that an objective assessment of a provider’s capabilities against your requirements is essential.

What Happens When You Lead By Example

“I have people who will run through walls to get something done for Jerry.”

-- Pete DeRaps, area merchandizing manager, Sure Winner Foods

If you wish your team would work harder, produce better results and show initiative, start by looking in the mirror and ask yourself:

Inbound Marketing Leads: Better Payoff, Less Cost

Among companies with outbound marketing-dominated strategies — those that spend more than 50 percent of their lead-generation budgets on outbound marketing channels — the average CPL was $346 as of January 2012.

Three steps to increased innovation

Innovation and new ideas can’t just come from corporate leaders or the executive level.

Innovation must be an “all in” proposition, says business innovation consultant Stephen Shapiro (steveshapiro.com). He lays out three core steps to achieving that: