May 2012

140 or less: B2B Marketing In the Age of Social Media

Corporations are people, my friend,” presumed Republican presidential nominee Mitt Romney famously replied during an Iowa State Fair appearance last summer. The former Massachusetts governor was responding off the cuff to people in the crowd who had shouted about the need for higher taxes on corporations.

Want sales training to work? Get the right people on your team

 It makes little sense to spend the time and money training and developing your sales team when the people in whom you are investing do not have the capability for sustainable improvement.

Too many businesses are missing great opportunities

As digital commerce becomes increasingly important, small and medium-sized businesses (SMBs) have more opportunities then ever to market themselves and help them grow online. But the numbers suggest that it just isn’t happening.

LinkedIn scores highest visitor-to-lead conversion

In a study of 3,128 B2B companies, LinkedIn generated the highest visitor-to-lead conversion rate at 2.6 percent, four times higher than Twitter (0.67 percent) and seven times better than Facebook (0.39 percent), according to HubSpot, an inbound marketing specialist.