August 2013

The Role of PR in Personal Development

Too often the practice of public relations, particularly in the B2B world, is limited to news releases and trade events aimed at promoting specific products or services. Yet it can also be a powerful tool for achieving larger branding objectives, while affording employees the opportunity to become recognized as experts in their industry.

Why Won’t They Return Your Calls?

We’ve all had it happen to us, and it’s one of the most frustrating experiences in business.

How to Get Your Sales Team to Buy Into Your CRM System

You have a great new CRM system. It provides solutions to all – or most – of the challenges that your sales team is currently working through.

So why aren’t they using it?

Setting Smart 2014 Revenue Goals Takes Intelligence

It’s nearly September and I’m already talking about next year’s sales goals. But we all know that very soon we will all be working on next year’s budgets and thus next year’s sales goals.

Is the Follow-Up Call Outdated?

Here’s some advice that you don’t hear many sales managers share with their teams: Stop wasting your time following up.

The Marketing Tool That's Underutilized

News that Verizon, Google and other companies turned over detailed user information to the government has heightened the debate over the pros and cons of Big Data.