December 2013

Sales Enablement: The Cure for What Ails You

A recent study by the Pew Research Center found that 35 percent of U.S. adults have attempted to self-diagnose their medical problems through online research. It’s natural – the Internet is a vast resource with an abundance of great, free information. That’s why self-diagnosis isn’t limited to personal health. It extends to the business world, too.

10 Reasons Why Your Marketing Team Is Failing You

When you peel the onion back on why your marketing team is failing you, what you find is that the issues are focused primarily on four categories of marketing content:

Unlocking Sales Data: Strategies for Connecting the Sales Funnel to the Rest of the Enterprise

Sales professionals serve as your company’s ear to the ground. As your teams interact with customers and prospects, they gain invaluable insights into the dynamics of the marketplace: Where are new opportunities arising? What is the competitive landscape? How confident are they that the deal will close?

It’s a fact: customers like to gripe

The harsh reality of the customer service world is that customer service teams tend to do more harm than good. Research by the authors of “The Effortless Experience” shows that any customer service interaction is four times more likely to drive disloyalty than to drive loyalty.

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