July 2014

The Crux of Innovation

When the term “innovation” is used, it is often mixed up with “invention.” While an invention is typically linked to research and development, the term “innovation” is about marketing and sales. It goes back to Joseph Schumpeter in the 1930s. He distinguished innovation from invention: The core of an innovation is the commercial use of an invention.

Using Trivia to Unleash Breakthrough Thinking in Business

In today’s rapidly changing and exceedingly competitive business environment, it is imperative to continually uncover new and innovative ways to stay ahead of the curve and, most importantly, not get left behind. To outperform the competition, breakthrough thinking is mission critical – the kind of out-of-the-box ideation that expands horizons and provokes epiphanies.

Free Your Time: Structure Your In-House Marketing Team for Smooth Agency Engagements

It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the agency. Rather than focusing on strategy, leading and promoting your department, you begin spending considerable time ensuring the agency gets what it needs to succeed.

Can We Say RIP to the RFP?

We are often asked, “What are the biggest changes in the sales arena over the last several years?” The answer is simple: the rise of Procurement, which, in many organizations, has moved into a much more powerful and visible role.

Learning to Hunt Where the Ducks Are

Energy efficiency, as a driver in commercial architecture and construction, isn’t going away any time soon. Green construction and LEED Certification for commercial property are becoming more and more standard as energy costs rise and owners emphasize environmental responsibility as a marketable feature of their brands.

Improve Your Global SEO through Human Translation

Creating high-quality content in one language is challenging enough, but today, many businesses need to create content in multiple languages in order to reach their global customers online. How can you ensure the best possible translation quality, so that your company appears favorably in search results to customers all over the world?

Add Some Color to Your Black-and-White Analytics

It’s not always easy to reach a consensus with your team. It can be even more difficult if everyone is trying to agree on a decision using information laid out in an Excel spreadsheet, with line after line of numbers failing to fully illustrate the pros and cons of a decision.

What? So What? Now What?

The US Army trains its best fighting brigades by pitting them in war games against an elite unit called OPFOR (stands for “opposing force). The brigades-in-training get every advantage: better intelligence, better technology, more manpower. Yet OPFOR almost always wins. Why? Because OPFOR systematically employs a powerful learning tool: the After Action Review – or AAR.

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