December 2014

What HR really thinks

At first blush, Laurie Ruettimann is a former corporate human resources director who uses her brassy blog (LaurieRuettimann.com) to upbraid the women (yes, they are still predominantly women) who continue to fight the HR fight in cubicles around the world. First impressions aren’t all wrong. But Ruettimann has some lessons to impart on managers as well, starting with the fact that HR isn’t here to clean up their messes.

Product Reviews - Jan-Feb 2015

Consumer research and a number of studies on workplace recognition show that gift cards remain one of the most popular methods of rewarding top performers. But the high point this year may very well be the nod to gift cards’ popularity in a “Saturday Night Live” spoof of a drab office Christmas Party gone wild.

Minding your Qs and your Ps

Every marketer has heard of the four “Ps” of marketing: product, place, price and promotion. In their book “The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation,” authors Chris Wirthwein and Joe Bannon introduce readers to the “4Q Marketing Framework.”
“In our new model, marketing, which encompasses branding, involves answering these questions (the 4Qs):”

What is a considered purchase?

As the term suggests, a considered purchase is a good or service that a customer thinks about and analyzes before acquiring. Evaluation is usually performed from several distinct points of view or roles:

The People Powered Brand

Before we go any further, it is important to agree on one key fact:

Watching calories and costs on the road

Meals are typically the third-largest cost on business travel expense accounts after airfare and lodging.

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