June 2015

Product Review - July-August 2015

If you’re uncertain about the popularity of consumer electronics in the U.S. and around the world — and we can’t imagine why you would be — spend a day at the annual International Consumer Electronics Show, which is held in Las Vegas each January.

The insights that are behind those tweets

Mitra Sorrells of BizBash (BizBash.com) an online resource for event planning news, spoke with four social media specialists about what it means to go beyond quantitative measures to a deeper, qualitative analysis of online activity.

The mad dash to make the numbers work

Budgets, resources, innovation, ROI, and increasing delegate numbers and revenues are the top challenges facing corporate event planners in 2015, according to a survey of more than 100 corporate event planners by Conference & Incentive Travel magazine (citmagazine.com), a leading UK-based publication for corporate event planners.

Instant feedback from smartwatch technology

Used to be if a presenter constantly checked his watch it was a signal that things weren’t going so well. Now it can mean your audience is completely engaged.

5 tips to create an irresistible call to action

When people land on your website, you want them to do something — something that progresses your specific goals. Encouraging a prospective customer to take a desired action is one of the hardest tasks that markets face.

Secrets to video marketing success

Video has immense potential in B2B marketing, but many companies have been slow to adopt it, states Chuck Kapelke in a story for B-to-B Marketer,a publication of the Business Marketing Association. He provides these quick tips for better use of video:

Sell like you’re a startup

If your salespeople think their prospects are hard to impress, try having them sell to venture capitalist David Wells of Kleiner Perkins Caufield & Byers. “Within the first eight words, I’ve decided whether or not to keep listening,” Wells told Allison M. Shapira of the Harvard Kennedy School’s Communication Program when asked what he’s thinking when he hears a startup pitch.

4 negotiation mistakes that can kill your deal

Sales negotiations can go awry quickly, and in any number of ways. While there’s no surefire way to barter a positive outcome, avoiding a handful of common mistakes can decrease the likelihood of the negotiation getting derailed. In a blog post on HubSpot.com, sales management consultant Jeff Hoffman shared the four worst mistakes reps make when they negotiate.