December 2016

6 B2B Sales Resolutions Worth Making in 2017

The new year is a great time to let bygones be bygones and embrace some new sales and marketing strategies that will set you up for a more profitable 2017. If you’re not sure where to focus your efforts in 2017, use this list of resolutions as a guide.

Next-Level Sales Training: It’s Time to Coach the Coach

According to new research from CSO Insights, only 56 percent of sales representatives today meet or exceed quota. Meanwhile, in 61 percent of companies, reps take seven months or more to ramp up to full productivity. Even then, they spend only about one-third of their time actually selling.

Six roads to move others in your direction

In his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade,” author Robert Cialdini explains the best communicators capitalize on “privileged moments for change,” in which audiences become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-susasion,” he states.

The Accidental Sales Project Manager

We’ve heard it before – if sales were easy, everyone would do it. Between creating new opportunities and following through on existing ones it can be tough to tackle it all. This includes unexpectedly taking the lead on multiple accounts and owning status updates, inevitably resulting in added stress and tasks on top of daily deliverables.

21st Century Marketing Teams Need Diverse Skills

Twenty-first century marketing is suffering from a skills crisis.

Elevate Your Team’s Sales Chops with the Three Vs

Today’s salespeople face some pretty serious challenges – bigger quotas, increasingly savvy buyers and crowded markets that make it tough to get mindshare. Fortunately, there’s a new arsenal of selling tools available today that salespeople can use to better connect with customers and prospects.

How To Set Your Exhibition’s Objectives

Exhibition marketing is an extremely popular strategy, but preparation is essential. In addition to enhancing your brand, choosing between the different types of exhibition stands and deciding which staff members will be involved, one of the most crucial parts of the planning phase is to establish your objectives.

Turn Your Business Blog Readers Into Paying Customers

Blogging is one of the fastest and easiest ways of creating content online, and therefore one of the fastest-growing channels for marketing your business online. It is a proven fact that businesses that blog get significantly more website traffic than non-blogging businesses.