June 2017

Creating an Account Plan for Any Sales Organization: 5 Components that Help Plans Succeed

Account planning brings together critical information about your customer, your competitors and your strategy to win business. All sales organizations can leverage the following five imperatives as landmarks on their path to long-term account planning success and more predictable revenue growth.

3 Lessons on How to Growth-Hack Like a Pro

Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. While there is no right or wrong way to execute a growth hack, here are three business-tested lessons.

Understand Staff Personas to Improve Productivity

Just as sales has become more consultative or customer-centric, sales management must become more individualized or employee-centric. How can you motivate your protégés to get what they want from their job if you don’t know what they want?

Marketers Just Want To Market: Here’s How

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. There is increasing teeth-gnashing among marketers that the methodical, mathematically-oriented aspects of the job are getting too much focus at the expense of the core fun of marketing.

10 Incentive Travel Facts You Can Put To Good Use

On April 6, leaders from across the meetings and events industry came together to support the second annual Global Meetings Industry Day (GMID). GMID events were held across the globe to demonstrate the measurable impact that meetings have on businesses, economies and communities.

Ready To Take the Lead In Leads?

Ready To Take the Lead In Leads?

Beat Your Competitors In Uncovering Potential Customers – Forever!

Do you want to find new customers? Close sales faster? Lower your costs in the process?

Tips for Communicating Effectively with Sales Teams

A creative and consistent approach to sales team communication is important to ensure your sales team remains connected to your organization, motivated and producing measurable results. Here are some tips for communicating effectively with sales teams.

Take your competitors’ clients (It isn’t stealing if you earn their business)

Warren Buffett’s annual letters to Berkshire Hathaway shareholders are pored over by millions of investors who hope to glean every ounce of wisdom the “Oracle of Omaha” has to offer. One philosophy Buffett has espoused for years is the idea of investing in companies that have an “economic moat” — a long-term competitive advantage that allows a company to earn oversized profits over time.

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