December 2017

The Not-So-Fab Four

You certainly can’t judge a book by its cover. On the bookstore shelf, NYU business professor Scott Galloway’s “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” appears to offer a reverent look at the giants of the tech industry.

Top Performers - January-February 2018

An assortment of new incentive ideas and marketing tools from our advertisers.

Co-branded open-loop Visa® prepaid reward cards

3 keys to creating a truly successful sales team

Creating a truly successful sales team is a key part of elevating any organization and accelerating growth. Gaining a competitive edge often hinges on providing the right people with the right tools to optimize their chances for prospecting efficiently and closing deals.
Below are the three steps to creating a sales culture rooted in success.

Apps for more efficient meeting planning

The trendspotters at are always on the lookout for technology that will improve efficiency and enhance the meeting and event experience. They recently shared these new trends:

Swap out your sales kickoff for a customer kickoff

Planning the beginning-of-the-year sales kickoff is no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting. “How can we make it bigger and better?” “What guest speakers will inspire?” “What awards will mean the most to our top performers?”

How small groups can be treated like Goliaths

It is often stated that small companies have the advantage of being more nimble and able to respond quicker to industry trends. Size can work for you and against you in business. In planning off-site meetings, smaller companies may feel it’s challenging or even impossible to get the sort of VIP treatment that larger groups with more significant budgets command.

Are your meetings experiencing growing pains?

As businesses grow, so do their meetings, both on-site and off-site. “Every organization feels meeting pains,” states Sheila Kappeler-Finn, a philanthropy consultant at Duende Consulting, LLC.

The non-techie techie

Bryan Kramer wants everyone to know that robots and humans can coexist

More of what's in store for 2018


Online lead generation should hoard information

Too much information can be a bad thing in some situations, but when designing or upgrading a lead-generation website, there is no such thing. Online marketers should seek every scrap of data they can find when overhauling or fine-tuning their online lead-generation efforts. At times, the information they’re missing can be more important than the information they have.