March 2018

What’s the Best Approach for Upselling Customers to New Solutions?

While it seems like it should be relatively easy to convince existing customers to migrate to higher-value solutions, it seldom is. A Corporate Visions industry uncovered some important insights on upselling.

It’s Time for Joint Business Planning 2.0

Most B2B and B2C sales forces employ some form of joint business planning with their largest customers. While advancing trading relationships for many, there are still some common practices that prevent the plans from being true game changers. Envision a plan that answers the question, “What would a growth plan look like if we were one integrated company?”

Mobile Tours Can Replace Flagging Trade Shows

As trade show attendance drops, mobile marketing tours serve as an effective replacement.

How to Measure Sales Fitness

The latest customer relationship management tools allow reps to have more meaningful conversations, which should mean more sales. Sales fitness can be monitored via technology in the same way that you monitor your key body fitness metrics.

It’s Time to Pay Marketers Based On Their Financial Impact

You know the old adage, “We all work for sales?” Well, if we all work for sales, then we should get paid like sales too.

3 Reasons Why Your Sales Team Isn't Generating More Leads (And How to Fix It)

More than 40 percent of salespeople claim that lead prospecting is often more difficult than qualifying and closing the actual deal. There’s no way for sales and marketing teams to develop additional leads without providing both positive and negative feedback to one another, emphasizing which types of leads work well and which ones lead to less fruitful relationships

Key B2B Sales Challenges for Supply Chain Companies

When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. The following four sales obstacles were identified as the most persistent and the most troubling for B2B companies across the supply chain.

3 Tips to Boost Customer Retention and Growth

You can increase your company's profits by 25 percent this year without even landing a single new customer. Three tips to get you started.

Using Predictive Analytics to Define the Leads That Matter

Predictive analytics can solve the three main challenges that sales teams face today: prioritizing which accounts to pursue, identifying the best communications channels to use and figuring out what to say.

Top Performers - March-April 2018

An assortment of new incentive ideas and marketing tools from our advertisers.

Hinda events and experiences