July 2018

4 Ways to Use Dark Marketing — And Why You Should

Businesses cannot ignore "dark marketing," the process of gathering all of the information people share on the internet and using it to drive internet marketing that is hyper-customized.

How to Guard Your Sales Prospecting Against 'Fake News'

In sales, when you get information from sources that aren’t completely trustworthy, you’re flying blind. Organizations have created advice on how to spot fake news, and several of these suggestions are perfectly applicable to determining truth as part of the sales process.

In the Age of AI, Training Is More Critical Than Ever

AI is not going to make salespeople obsolete, nor is it going to turn bad salespeople into great closers. What will it do? It will become every salesperson’s most efficient assistant. At that point, the winners and losers will be separated by how well they combine their sales talents with skills for using AI.

5 Steps to Getting the Most Out of Your Sales Intelligence Data

Sales intelligence can be a game-changer for successful sales and marketing teams, but only if that tool is used. Here are five ways to make your sales intelligence solution become a part of your team’s day-to-day activities.

The Data Science Behind Winning More Deals

Many sales teams either underestimate how important data analytics can be to informing decisions at every step of the RFP process, or focus only on a limited set of data

Can AI Deliver the 'Glengarry' Leads?

If they made a new movie depicting forward-thinking sales teams, they would not only be using an AI sales assistant, it would be an essential part of their everyday existence.

6 Reasons Why Duplicates in Your CRM/Marketing Automation Platform May Cost You a Fortune

The most efficient way to solve the problem is to dedupe datasets and go behind the limit line again, but it doesn’t save you from making a much bigger CRM damage. Here are six reasons why duplicates in your CRM and marketing automation platform may cost you a fortune.

4 Ways To Maximize Your Marketing Strategy

To get the most out of your marketing spend, net exceptional ROI, and increase profits, you need to maximize your marketing efforts. Here are 4 ways to make it happen.

8 Marketing Lessons Big Brands Can Teach Startups

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves.

How To Optimize Your Messenger Chatbot and Make Sales a Breeze

Using Facebook Messenger as a sales channel has become an incredibly popular option recently, and for good reason. People primarily use their phones to send and receive messages, and moving your value propositions into that conversational space is a great way to capture their interest.