January 2019

Sales in a Digital World: Adopting an Omni-Channel Approach

Major shifts in the sales landscape present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue.

4 Negotiation Strategies to Help Your Sales Process

Every business needs sales to survive, but the focus should be on process and skills, not selling. Here are four steps to keep your salespeople on the right course.

How to Write a Winning Direct Mail Sales Letter

While the focus of sales teams and marketers is on digital communication, the power of offline promotion channels should not be forgotten. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better.

Beat Your B2B Competition Like Einstein Would: A New Theory of Relativity

Value conversations are all relative to the buyer, not the seller. The key to competitive marketing is connecting to and influencing the problem-solution frame of reference of the customer.

The Missing Key Element to Sales Success

Experience shows that the fourth key element, industry knowledge, is still missing from sales training.

Why Consultative Selling Does Not Work for Prospecting

If your prospecting efforts are running into massive roadblocks, if you or your team are struggling to have consultative conversations with prospects, but those conversations are going nowhere fast, it is important to understand why consultative selling doesn't work for prospecting.

Unleashing the Power of Frontline Sales Management, Part 2: What ‘Good’ Looks Like

Five key characteristics set great sales managers apart from their lower-performing peers. These are the characteristics that companies should hire and train for in order to drive consistent, strong sales growth in their organizations.