February 2019

In research across a broad spectrum of business-to-business companies, we consistently find the most important factor that builds a strong, loyalty-based relationship between a customer and a company is superb account management by their sales representative.

Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives.

The average B2B customer carries the sum of all human knowledge in their pocket on their smartphones. That means the new reality of sales must rely on marketing more than ever before.

What you should be hiring for now in order to build a future-proof sales team.

Even the best sales team needs the right environment to thrive in. A recent study on happiness in the workplace revealed interesting insights on how office environments are affecting the comfort and productivity of employees.