May 2019

Six Sigma and Your Sales Process

If Six Sigma principles work in manufacturing, the same systematic approach to continuously and intelligently improve productivity should also work in a sales process.

5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

More businesses are streaming live videos of their events to deliver added value and reach a broader audience. Here are five steps to create a scalable and flexible streaming solution.

Funny business

Tom Fishburne remembers sinking into the Sunday comics as an 11-year-old. After earning a master’s in business from Harvard and working for two decades in marketing with General Mills, Nestlé and other companies, he launched a new career by combining his hobby of cartooning with his professional experience.

Top Performers - May-June 2019

The Los Angeles ad agency Omelet has an employee recognition program they call 60/60, which grants employees two hours every week to work on a project they’re passionate about — and it doesn’t even have to relate to a client.

Trends in...Luxury

What is luxury? Aerin Lauder, granddaughter of Estée Lauder, says, “Luxury is anything that feels special. It can be a moment, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.

Key metrics can help gauge progress

The overall goal of a wellness program should be to build goodwill, create emotional buy-in, and leverage the strengths, happiness and well-being advantages, says Laura Putnam, author of “Workplace Wellness That Works.” These metrics can help you measure progress.

Corporate dinner parties done right

Hosting an effective dinner for V.I.P. clients or top-performing employees takes much more than a smart guest list and great food. Claire Hoffman, West Coast bureau chief for BizBash Media, collected tips for top-notch corporate dinner parties.

The most in-demand group travel destinations

Spain, Thailand and China are the most in-demand event destinations for meetings, incentives, conferences and exhibitions (MICE) planners in 2019, with a lot of interest in Peru and European destinations, according to global destination and event management company Pacific World.

5 incentive travel trends for 2019

Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. Of course, a good part of that stems from the up-in-the-air status of Brexit itself.

G.I. Joe and your sales incentive

At the end of each episode in the 1980s cartoon series featuring G.I. Joe, our hero would explain the moral to the story and remind the viewers, “And now you know, kids, and knowing is half the battle.”