May 2019

Enough optimizing and adding value

Buzzwords are a marketer’s kryptonite. Few things cause a target audience to check out quicker. Dom Nicastro, a staff reporter at CMSWire, recently cautioned to steer clear of these buzzwords:

Health powers everything else

Full disclosure: The closest I’ve ever been to holding a true sales job was peddling the Denver Post around my neighborhood (literally) as a teen-ager. Thus, my role as editor of this magazine for more than 15 years has been finding sales and marketing professionals who will share their insights with our readers, whether that’s through an article they write themselves or an interview with me.

Sales Pitch Ideas for Your Next Meeting

Sales meetings are too important to become just another item on the "to do" list. Here are five topics you can address in upcoming sales meetings that can create real positive change and positively impact bottom line results.

How to Prevent Turnover on Your Sales Team

If your team struggles with retention, you’re not alone — but you don't have to keep operating like this. Take the following steps to help reduce the turnover in your sales department.