August 2019

How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Only 51% of Gen Z employees say they see themselves having a long career at their current organization. Considering it can cost up to one-third of a Gen Z worker's salary to replacement him or her, it's important for companies to learn how to retain their entry-level workers.

Changing Trends of Experiential Marketing

Customers are not looking for products. They are more interested in finding a solution to a specific problem. That's why sales professionals need to not just push the product to the customer.

Why Remote Workers Are Prone to Hacks

Remote work arrangements benefits both employers and employees. However, there are risks involved, including a higher risk of computers being hacked. Here's how to minimize that risk.

Dumbness isn’t a destiny

In his new book, “Nincompoopery: Why Your Customers Hate You — And How to Fix It,” John R. Brandt says managers are the key to squelching the corporate stupidity that drives customers crazy.

Behavioral science can accelerate lead generation

Face it, your lead machine is tired. You’re hitting the gas, and you’re not getting the speed you once did. To change things up, you’ll need to go deep on new technologies and new media outlets, not to mention deciding what you’re going to say in your promotions.

The leads are weak —  so now what?

“The leads are weak,” Jack Lemmon’s character, Shelley Levene, tells Alec Baldwin in “Glengarry Glen Ross.”

4 Keys to Gaining the Most Value From Your CRM Program

CRM programs go above and beyond marketing and sales. They can help you learn more about product development, service design, and even customer insights. Here are four steps you should take to get the most value from your CRM program.

How AI Enhances Sales Intelligence

How the use of artificial intelligence helps salespeople reduce time spent and make their jobs easier.

Does Remote Working Really Work?

A summary of the pros and cons of a remote work force.

Five Tips for Transitioning Into a Sales Leadership Role

What does it take to make the jump from sales rep to sales manager? These five tips provide a starting point.

Sales & Marketing Management is the leading authority for executives in the sales and marketing field.

Sales & Marketing Management is owned by Mach1 Business Media, LLC Minneapolis, MN.

Connect With Us

Sales & Marketing Management invites YOU to take an active role by joining the SMMConnect community.

Take advantage of your complimentary membership at SMMConnect.