October 2019

Crafting Sales Performance

Practice does not make perfect, but it does increase the odds of success. Great salespeople deliver their average over time as they hone their sales craft.

4 Spooky Characters to Skip In Your Cold Calls this Halloween

Whether you’re an SDR, trick-or-treater or receiving a dreaded cold call, there is plenty to fear this spooky season. Here are the top four scariest horror scenarios to avoid having in your cold outreach so you don’t end up sending your prospects running.

Why Messaging Is Great for Customer Loyalty Programs

Every business wants to earn lasting loyalty from customers at each stage of the loyalty journey. The first step to achieve this is relevant, convenient and personalized communication. Asynchronous messaging can get you there.

5 Things Your Sales Reps Are Complaining About

Five things that are most likely to annoy your salespeople, and how your businesses can fix it.

Ease Compliance Woes with Better Data Management Processes

Exploring some questions that your sales organization can ask to ensure better data management processes and compliance with data privacy regulations.

How Effective Listening Helps Build Customer Relationships and Close Deals

While the main thing customers are looking for is whether your product or service meets their needs, it’s not the only factor they consider. As the HBR report found, good listeners have conversations that build the other person’s self-esteem.

Marketing Cuts Have Consequences

Cutting marketing budgets reduces leads, which lowers revenue, which leaves managers questioning their decisions.

Beyond the Pay Mix: What Makes Salespeople Tick Today

How do you engage and prevent your current sales force from leaving the company? Bringing the benefits of the gig economy into your sales and compensation strategy will reap rewards.

Q4 is Here: Let’s Talk Contract Renewals

Solidifying and retaining a strong client base should take priority over securing new customers. Here are three best practices for keeping customers coming back.

A Simple ‘Thank You’ Can Make You A Better Leader

Saying “thank you” is a simple but powerful gesture. And it can lay the foundation for a positive relationship with bosses, subordinates and co-workers when the time comes for you to ask someone to go the extra mile.