December 2019

Managing Digital Assets Should Be the Priority to Ensure Digital Customer Engagement

Technology has compelled marketers to modify their marketing techniques to match the new kind of customer expectations. They need to find ways of engaging closely for retaining them as well as targeting potential customers.

5 Things to Regularly Review On Your B2B Website

If you don’t have a website, or you fail to regularly review it’s design, content and usability, you could be missing out on countless opportunities for brand exposure and revenue generation.

If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Only 20% of salespeople are prepared to offer any real value during their presentations. Sales managers need to change that. Here's how to start.

Become a Better Marketing Manager

Marketers must experiment more in 2020. These straightforward tips will help you feel more comfortable doing just that.

The One Thing the Best Customer Experience Companies Do Differently

Even as businesses cultivate high-tech, digital interfaces with customers, the true differentiator has become customer relationships. Those organizations that focus on human interaction and relationship building will be the ones that dominate in their industries.

4 Tips to Motivate Your Sales Team at Year-End

Yes, there are office parties and festive activities, but the close of another year is a great time to close just a few more deals.

4 Keys to Exceeding the Expectations of the Evolving Customer

B2B customers expect highly connected, personalized, easy-to-navigate experiences just like those on the consumer side. Here are four ways that small and medium-sized businesses can exceed the expectations of the evolving customer and achieve consistently high-quality engagement.

Using a Podcast to Measure ROI In 3 Ways

Podcasts are a great way for B2B companies to raise brand awareness, but the benefits don't end there. They present a larger opportunity to engage a core audience throughout the buyer’s journey while measuring the impact of those efforts.

Tactics to Guarantee Your Team Will Dominate the New Year

Armed with the right metrics and a clearer idea of how the current year is playing out, your sales team will be ready to start preparing for the year ahead.