May 2020

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Effective demand generation turns prospects into lucrative clients. Here are nine effective strategies you can follow to boost your marketing campaign's effciency.

Simple Steps to Creating an Inclusive Workplace

One study showed that the most diverse companies are 35% more likely to outperform their competition. To implement diversity and inclusive behaviors is no easy task, but small steps taken by leadership can make a large impact.

6 Tips for Connecting In the Current Environment

It's OK to use these uncertain times to continue reaching out to customers and prospects, build new relationships and strengthening old ones. But do it in an empathetic way.

Firing Up the Revenue Engine Post-Crisis

As organizations emerge from the pandemic crisis and fire up their sales engines, the channel must adapt, shifting and aligning priorities (support), implementing more impactful channel strategies (enable) and leveraging the right solutions (engage).

Business as (Un)usual: Best Practices for Salespeople Amidst COVID-19

Sales success in this environment will look somewhat different. Here are some best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. 

Sales Enablement In a Remote Work Reality

With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), client and prospect meetings, and industry trade shows getting postponed and canceled, here's how sales teams can pivot quickly to drive productivity in a new (predominantly virtual) environment.

Keeping Remote Sales Teams Productive

The shift to connecting digitally with your sales team and your reps connecting digitally with prospects - at least a good deal of the time - is likely here for the long term. That will require some new approaches to maintaining productivity and high morale. What skill sets will help accomplish that?

The Perfect Time to Employ A Subscription Model

The recurring revenue that comes with a successful subscription model is the ideal shield against an economic downturn of any kind.

The Coronavirus Changes Our Perspective on Sales and Marketing

Now is the time when sales and marketing does make a difference. Sales and marketing teams need to rephrase the questions they are asking.

5 Reasons Why Your Email Marketing Is Falling Short

As a marketing tactic, email isn't old and ineffective. In fact, i the current environment, it's time for an email resurgence. But you have to avoid these common mistakes.