Centric / Agency of Change today introduced and deployes Goldenrod, a content-managed widget system. Using Goldenrod, brands can build real-time conversational marketing in social networks, leading to brand engagement and evangelism.
Using Goldenrod, brands can manage widgets placed in Facebook, MySpace, and other social networks using a simple control panel to change content and style, to communicate with and reward users, and to monitor the results of their efforts without additional programming.
Goldenrod integrates with the popular Clearspring widget platform for distribution on all major social networks and personal start pages, as well as individual blogs and Mac and Windows desktops. Goldenrod accommodates many different types of media, including text, images, sound, and video. The Goldenrod system can also include additional features, such as social communication or gameplay.
The first application of Goldenrod is in Cotton, Inc's Fab Finds widget, which the industry organization is using to promote cool fashion items made from cotton, and to engage fans with a "share to enter" contest.
Widgets are small web applications used to add features or functionality to their social network pages, blogs, or personal start pages. Popular widgets include the YouTube video player, the Google AdSense display, and the Twitter badge.
Centric / Agency of Change is an interactive agency working in conventional, social, and virtual spaces. Based in Los Angeles and Boston, Centric has worked with a wide variety of enterprises, from start-ups to F500. Clients include Warner Brothers, Bandai, Memorex, Imation, Princess Cruises, and the University of Oregon.