I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Some 60 percent of respondents have noticed an ad that allows a mobile response, and 39 percent have noticed at least one within the past week, according to U.S. Mobile Consumer Briefing, a monthly survey by The Mobile Marketing Association (MMA) (www.mmaglobal.com) and its official research partner, Luth Research (www.luthresearch.com).
The new survey found that Apple iPhone owners and young adults ages 18 to 24 are the consumer groups most likely to have seen an ad today with a mobile response option. The survey also found that 70 percent of mobile users who noticed ads with a mobile response capability saw them on TV. Desktop and laptop PCs were the next most common media channel, followed by radio.
The survey's other key findings include: