I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Acxiom Corporation yesterday announced a new Web-based service, MyMailingLeads.com, that provides SMBs and non-profit organizations with access to premium marketing content once available only to the largest direct marketers in the world. <br clear="none" /> <br clear="none" /> In an environment where consumers are buying less, business survival depends on both customer retention and new customer acquisition. The marketing resources available at MyMailingLeads.com provide an affordable tool for effective lead generation and customer retention. Complete business and consumer lists with detailed segmentation options are available online for as little as $95, with phone orders starting at $250. MyMailingLeads.com is ideal for non-profit organizations, educational institutions, business-to-business and business-to-consumer needs. <br clear="none" /> <br clear="none" /> Site users can stay on top of the latest direct marketing trends and learn valuable tips from the wealth of free resources including a quarterly e-newsletter, case studies and videos. Site visitors also have the option to chat live with a specialist for instant individual assistance. These services are designed to help businesses implement proven direct marketing techniques, giving them the keys needed to survive in a recession.