Demandbase Upgrades Professional Solution

Demandbase, a provider of B2B customer acquisition solutions, has announced enhancements to its Demandbase Professional solution. Web analytics have been added to assist B2B marketers in determining which specific traffic sources deliver the highest-value Web traffic. In addition, the now generates focused marketing and sales prospecting lists, using customer Web traffic and target audience profiles to organize prospects based on interests, behaviors, and other criteria.