I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Direxxis, a provider of distributed marketing solutions, has announced the latest release of its Web-hosted dmEDGE marketing platform. With dmEDGE 4.0, decentralized users can create, store, localize, execute, and measure marketing and advertising communications in a self-service, closed-loop environment. The platform is organized into functional solution modules, allowing corporations to keep costs low by implementing only those modules and functions necessary to support current business objectives. Additional modules and programs can be added as the need arises.