Distrust of CEOs is Highest in North America

In good times and bad, polls in the U.S. find respondents looking askance at corporate CEOs as a group. But is opinion of big-company leaders even worse in countries with less history of transparency in corporate dealings? So one might intuit. But a new Ipsos report, based on global polling, indicates just the opposite is true.<br clear="none" /> <br clear="none" /> In North America, 18 percent of respondents agreed with the statement, "CEOs of large companies can generally be trusted to tell the truth when they make statements about their company or industry." The figure was just slightly more positive, at 22 percent, among those surveyed in Europe.<br clear="none" /> <br clear="none" /> But the polling (conducted online in November) found a considerably rosier outlook on big-company CEOs elsewhere. Among respondents in Latin America, 33 percent said they generally trust CEOs to be truthful about their company or industry. The figure was even higher in the Asia/Pacific region (at 40 percent) and highest of all in the BRIC countries (48 percent).<br clear="none" /> <br clear="none" /> In other words, in countries where some American executives might regard business as an often fly-by-night affair, CEOs enjoy a level of public confidence that their U.S. counterparts can only dream about. <br clear="none" /> <br clear="none" /> <a href="http://www.adweek.com/aw/content_display/news/agency/e3ie9cf6d4fe9496d05... target="_blank">Source: Adweek</a>