Epsilon Partnering with Kraft Foods

Marketing services firm Epsilon has announced it is developing a direct-to-consumer marketing solution for Kraft Foods, including database and data management, consumer data integration, permission-based e-mail marketing services, multi-channel campaign management, and interactive Web services. The multi-year agreements between the companies support Kraft Foods' largest North American consumer Web brands, including KraftFoods.com, KraftCanada.com, and ComidaKraft.com.