Experian Debuts Catalog Marketing Model

Experian Marketing Services has launched Next Product Purchase, a model designed to help catalog marketers pinpoint future products and purchase channels at a household level. Intended to be flexible and customizable, the model is designed to predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. Next Product Purchase leverages Experian's Z-24 Catalog Database, which currently contains information on more than 110 million households and a prospecting universe within 24 months of 35 million households.