Genius Unveils Enterprise

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Genius.com has announced the release of Genius Enterprise, which adds marketing automation capabilities to its demand generation and e-mail marketing services. Genius Enterprise offers marketers the ability to create rules-based lead nurturing workflows and automate e-mail marketing campaigns tied to Genius.com's real-time prospect interest alerts, as well as instant Website visit replays for frontline sales reps. The release also enables marketing and sales managers to identify qualifying conversion events&#x2014;such as trial sign-ups or visits to a specific Web page&#x2014;signaling strong prospect interest.