Helmsman Launches SMB Marketing Platform

Helmsman Marketing, a provider of customized marketing campaign management solutions, has announced its Helmsman Star Engine platform. Functioning as a virtual marketing platform, the service allows users to automatically target, schedule, and disseminate synchronized messages across e-mail, voicemail, fax, SMS, print, and promotional products. Among the Star Engine's features are ROI calculation, customer segmentation, standardized data formats, and a collaborative platform enabling information to be shared across teams.