JiWire to Launch In-Flight Wi-Fi Ads

Wi-Fi is coming to air travel. JiWire, a company that operates a local-based Wi-Fi ad network, announced Tuesday (October 6) it has partnered with Row 44 to deliver the world's first-ever in-flight ad-supported Wi-Fi service. Currently in test on select planes operated by Southwest Airlines and Alaska Airlines, the joint JiWire and Row 44 Wi-Fi service is slated to launch in November. Airline partners will be announced at a later date.<br clear="none" /> <br clear="none" /> Research by the Wi-Fi Alliance found that 76 percent of business travelers would choose an airline based on Wi-Fi availability.<br clear="none" /> <br clear="none" /> "By partnering with Row 44, we can offer advertisers an opportunity to engage a captive audience at the on-ramp to the Internet throughout the lifecycle of a traveler," said Kevin McKenzie, founder and CEO of JiWire, which offers Wi-Fi advertising across more than 30,000 hotspots including airports and hotels. <br clear="none" /> <br clear="none" /> Ad campaigns across the in-flight Wi-Fi service will be enabled within Row 44's Skytown Center, a content and shopping virtual mall provided by each airline free to travelers.<br clear="none" /> <br clear="none" /> Source: <a href="http://www.mediaweek.com" target="blank">Nielsen Business Media</a>