I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
MC2, a NY-based exhibit and event marketing company, released last week "Leave an Impression Not a Footprint: Tips on How to Expand Your Reach." The complimentary guide addresses the environmental, economic and social benefits of switching from printed to digital marketing materials. <br clear="none" /> <br clear="none" /> Developed for marketing executives, the new guide is the third in the series of quick tips on how to continue trade show and marketing programs in a challenging economy. MC2's "Leave an Impression Not a Footprint" is available for <a href="/managesmarter/images/pdfs/smm_20090302_footprint.pdf">download in PDF format</a>.<br clear="none" /> <br clear="none" /> MC2 has also developed a white paper, "Eliminating Collateral Damage: Cut Costs, Not Marketing," which can be accessed <a href="/managesmarter/images/pdfs/smm_20090302_collateraldamage.pdf">here</a>.<br clear="none" /> <br clear="none" /> For more information, visit <a href="http://www.mc-2.com" target="_blank">www.mc-2.com</a>.