Maritz, Affinity Announce Collaboration

Maritz Real-Time Rewards, a provider of point-of-sale loyalty programs, and Affinity Solutions, a developer of relationship marketing programs, have partnered to offer a point-of-purchase relationship marketing program for U.S. credit and debit card issuers and retailers. The offering will allow for the tailoring of promotions and rewards programs to card customers based on their individual buying preferences and behavior.