Microsoft, BAT Offer Digital Endorsement Service

Through a new partnership, Microsoft Advertising and Brand Affinity Technologies (BAT) are offering U.S. advertisers of all sizes and budgets the ability to utilize targeted digital advertising endorsements in their online marketing campaigns. BAT's growing platform currently includes more than 2,000 athletes and celebrities, with athletes representing every major professional sport in the U.S. Advertisers use BAT Affinity Ratings, which are based on a detailed analysis of performance and positive and negative consumer associations, to help determine the best celebrity talent endorsement for their campaigns.