Mobile Content Demand Set to Soar

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Over the next several years, three major trends will fuel increasing demand for mobile content in the U.S.: <br clear="none" /> <br clear="none" /> &#x2022; The growing number of mobile Internet users<br clear="none" /> <br clear="none" /> &#x2022; A dramatic increase in the amount of money consumers spend on data plans<br clear="none" /> <br clear="none" /> &#x2022; Continued growth in smartphone sales<br clear="none" /> <br clear="none" /> <a href="http://www.emearketer.com" target="_blank">eMarketer</a> estimates that 68.6 million users will log onto the mobile Web at least once per month in 2009. By 2013, that number will increase to 126.2 million people. <br clear="none" /> <br clear="none" /> In the short term, publishers will be emboldened to monetize mobile content through subscriptions, a la carte fees and other transactions rather than assume that advertising alone can support their emerging mobile businesses.<br clear="none" /> <br clear="none" /> Having learned tough lessons from monetization experiments on the Web, content owners are determined to approach the mobile arena with a direct-revenue mindset.<br clear="none" /> <br clear="none" /> <a href="http://www.adweek.com" target="_blank">&#x2014; Nielsen Business Media</a>