New Hotelier Marketing Platform Debuts

The Hotel Networks, a subsidiary of LodgeNet Interactive Corporation, has unveiled a new promotional marketing platform for hoteliers comprised of sampling, branding and event programs. Promotional marketing opportunities extend beyond the guest room and into public spaces, with examples including key cards, branded premium items, complimentary cocktails at the bar, product demonstrations in the lobby, vehicle test drives, and product samples displayed in the room or distributed at check-in.