NSCA Debuts Power Marketing Toolkit

"Marketing Research & Planning," the first module of the National Systems Contractors Association's (NSCA) Power Marketing Toolkit, is now available.<br clear="none" /> <br clear="none" /> This first installment provides the basics of market research and creating a marketing plan, in addition to defining and targeting markets and gauging a company's perception. Four additional modules&#x2014;each of which will provide best practices for building the brand image, client relationships, and business opportunities of industry companies&#x2014;are scheduled for release this year.