I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
PAR, a European data owner and information management company, has announced an upgrade to its Microsoft Dynamics CRM plug-in. The new version enables users to enhance information on customers. Full company details can be added direct from PAR's EuroContactPool database and flagged for ongoing monitoring, continually improving the quality of the CRM database. This process enables relatively inexpensive databases, containing small amounts of information, to be added to the CRM and then enhanced when there is a genuine business lead.