Innoveer Solutions, an award-winning customer strategy and solutions consultancy, today announced the availability of its most recent white paper, "The Pursuit of Partner Relationship Management," which details how companies can expand their reach, reduce costs, and minimize risks by sharing more sales-related responsibilities with their business partners during uncertain economic times.
The white paper discusses the challenges to achieving a successful and mature Partner Relationship Management (PRM ) program, and outlines the five best practices companies should pursue to overcome these challenges:
• Revising existing business practices
• Creating clear PRM rules
• Selecting the right technology, then integrating it
• Enticing partners to participate
• Identifying the best business partners
"PRM is to business partners what CRM is to customers: strategies, processes and software tools that enable companies to organize and optimize their partner relations," explains Steve Noone, Vice President, U.S. Operations at Innoveer Solutions. "As with CRM, technology alone will not ensure a successful program. Achieving PRM success starts with revisiting fundamental business assumptions, including current sales and marketing practices, and the degree to which they directly support external operations. With this type of investment, organizations are able to identify which partners will eliminate costs, and help increase market share and revenue."
The paper also discusses the risks and benefits of PRM strategies and how to identify the partners that will have a direct effect on an organization's bottom line.
For more information on Innoveer, visit www.innoveer.com.