I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Rod Kautz, a former Rite Aid executive, has established a new company, Retailer Insight. The new venture offers turn-key services enabling manufacturers to improve or transform their business. These services include marketing and promotional plan development, brand development, retail profitability management, and sales data analysis. In addition to managing sales and marketing efforts for a brand, Retailer Insight walks the former through the acceptance process, from the initial concept stage to success measurement.