I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
The Salesforce.com Foundation announced yesterday the results of its biannual customer satisfaction survey of nearly 300 nonprofit customers conducted by independent research firm MarketTools, Inc. in December 2008. The survey reports that nonprofits are averaging a 25% increase in fundraising, sponsorship and other constituent acquisition efforts using donated and discounted licenses of Salesforce CRM. The survey also reports that nonprofits are experiencing on average a 24%increase in donor lead volumes; a 23 percent increase in donor lead conversations; and a 19% increase in donor retention.<br clear="none" /> <br clear="none" /> The nonprofits surveyed average an 89% return on their Salesforce CRM investment in just six months. The survey also demonstrates that incredible loyalty of the nonprofit community to the Salesforce CRM service: 96% of nonprofits surveyed would recommend Salesforce CRM to a colleague.