I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Schubert Communications has launched Web Metrix+, an online lead-tracking system enabling B2B companies to quantify and qualify sales prospects. The system does not require users to invest in any hardware and is hosted entirely on Schubert's servers. Web Metrix+ uses personalized URLs (PURLs) to track the source of visitors to a user's Web site. The system allows companies to test numerous variations of their marketing communications to see which messages are most effective at driving traffic to and through their site.