I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Warschawski, a full-service public relations, marketing, and advertising agency, has been tapped by W.L. Gore & Associates (maker of the GORE-TEX<br clear="none" /> brand) and New Balance to execute a cooperative national marketing program for the New Balance 1520 multi-sport shoe. To mark the launch of the shoe, Warschawski will execute a multi-faceted retail campaign titled "One Shoe - Unlimited Adventures." The campaign will include several design elements focused on promoting the brands' partnership, the features and benefits of the new shoe, and participation in contests and in-store events.