I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating.
Gen Y, the children of baby boomers (born between 1977-‘89) who comprise a whopping 25 percent of our population, will most likely snub your brand unless it has consensus from family and friends via social networking sites that your brand is worth the time and cost to try. <br clear="none" /> <br clear="none" /> In response to these generational demands, Moosylvania has published "The 7 Trust Builders for Gen Y," a free white paper that outlines ways to make an impact on this audience. It includes examples of breakthrough campaigns created by leading brands—some you would associate with Gen Y, others you wouldn't. <br clear="none" /> <br clear="none" /> For a copy, visit <a href="http://moosylvania.com" target="_blank">moosylvania.com</a>.